By providing descriptive alt text for images, you not only improve accessibility for visually impaired users but also give search engines valuable information about the image’s content. This can lead to improved image search rankings and overall website visibility. Optimizing meta tags is crucial for improving your search ranking on Google. Title tag optimization involves creating a catchy and relevant title for each webpage, incorporating keywords to improve Google ranking.

Add Schema Markup

But if you want to get a huge ROI from SEO, you need to know if all these new visitors are turning into customers. So if you had an outstanding resource about SEO, I might consider adding it to that page. That’s because resource pages are pages that someone created to link to the SEO Anomaly best stuff on a given topic. Explore the largest, fastest, and freshest backlink management tool.

This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.

Local SEO strategies to improve your Google Business Profile ranking

For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page. Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase. These “featured passages” are a bit different than featured snippets, since they usually show up for longer, more specific searches.

Top AI Tools for Writing Product and Meta Descriptions

Plus, if you don’t have the budget for an external SEO tool (such as Semrush) I’d recommend using GSC as it’s free. To view the SERPs in their most unbiased form (i.e., SERPs unaffected by the user’s search history), you’ll have to perform a Google search in private mode. As you can see, my site has a low volatility score of 0.5, meaning there’s a low chance of my rankings significantly fluctuating. If your score is on the higher end of the scale, I’d recommend analyzing your keywords to see if you’ve suffered any real losses. Semrush has a handy tool called Sensor which tracks Google algorithm updates on your behalf.

• Backing up your claims with relevant statistical data is great for E-E-A-T and gets you on the good side of Google.
• This visualization gives you the average position for all your keywords during a specified date range.
• To rank at the top, focus on optimizing competitive keywords and improving user experience.
• It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor.

Search engines are smart, and they can analyze when marketers try to unnaturally fit keywords onto a page only for SEO. This is known as keyword stuffing, and your site can be penalized for doing it. For instance, a cloth shopping post on a sports equipment shopping blog site is going to get rejected so it is essential to know what you are dealing with. Not to mention Panda, Private Blog Network, and Google EMDs de-indexing updates. Then there is phantom, which first appeared in the month of May 2013 and is believed to have been updated 4 times- but has never genuinely been confirmed by Google. That’s why it’s important to know major Google search statistics.

SEO is about taking the next step and working on improving your site’s presence in Search. This guide will walk you through some of the most common and effective improvements you can do on your site. Monitoring significant changes in organic traffic is crucial to staying ahead of SEO trends and algorithm updates. Use Google Analytics Insights to create custom alerts that notify you of sudden traffic spikes or declines.

Responding to customer reviews promptly can significantly enhance your business’s reputation and demonstrate a commitment to customer service. Missing or incorrect website information on Google My Business can diminish audience engagement and reduce sales. Key performance metrics for GMB include call volumes, message inquiries, and the number of clicks to your website. Keeping your GMB profile updated builds customer trust by preventing confusion and enhancing their experience.

All these measures help you achieve a better Google search engine ranking, and Tagbox assists you. SEO is not something you do once but something that has to be done on a routine basis. Your website should continuously be monitored for SEO because the purpose is to preserve and boost your rankings, not let anything drop due to errors.

This is because Google considers freshness when ranking content in search results. Google defines quality content as material that’s both helpful and reliable. The search engine also cautions content marketers and SEO experts to publish content for readers, not for the algorithm. As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it.