The starting point in SEO is to understand what your target customers are searching for. The tool’s recommendations are based on Google guidelines and SEO best practices. Regularly conduct technical SEO audits of your website to check for technical problems that could seriously harm your search performance.

What users repeatedly call out is Sure Oak’s excellence in content creation that goes beyond the basics. Most of Manta’s services are part of whichever package you choose, so you can’t get à la carte services. You can expect link building, content creation and keyword research in the packages, but you’re limited to a specific number of tasks.

Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries. Technical SEO keeps your website secure and accessible, which are core elements for designing your website user experience (UX). Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts.

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Clearscope is best for content optimization, using AI to suggest relevant keywords and phrases, helping align content with search engine expectations. His post quickly received dozens of comments and more than a hundred likes, indicating that he’s not the only one who believes there’s no need to give SEO another name. You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy. When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking.

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Familiarize yourself with Google’s spam policies before you start link building. Because manipulative SEO practices (such as buying backlinks) can do more harm than good for your site. To ensure a keyword is relevant to the page you’re creating, check the top-ranking results in Google. Basically, the page seems more relevant to search engines if the keyword seems to occur naturally. Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions.

You should know exactly what they are doing to improve your website’s rankings. Analytics tools help you track how people interact with your website. They show which pages get the most traffic, where visitors come from, and what actions they take. Defining goals ensures every action you take aligns with your business objectives.

• Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords.
• Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do.
• Focusing on valuable content and avoiding black hat techniques like keyword stuffing ensures that your online presence remains credible and aligned with major search engines’ guidelines.
• There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query.

To determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Check out our Google Algorithm Change History for a list of both confirmed and unconfirmed Google updates going back SEO Anomaly to the year 2000.

Technical SEO involves improving various technical aspects of your website. The goal is to make sure search engines can crawl and index your website properly. Create your free Semrush account to try our keyword research tools. They use programs (called website crawlers or bots) that follow links from known pages to discover new pages.